Facebook Remarketing for Better Advertisement Results

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Note: You have to install Power Editor Google chrome extension for better results.

Step 1
Login Facebook go to Settings - Ad Manager - launch Power Editor in top right side extensions menu or direct access URL https://www.facebook.com/ads/manage/powereditor/

Step 2
Now go to Audience tab

Step 3
Click on Create Audience tab and then select Custom Audience

Step 4
Now choose Website traffic




Step 5
Here choose Website Traffic as "Any one can Visit your Website", enter number of days(maximum 180 days) and give audience name.


Step 6
Now the audience has been created, while creating this you can choose "People who visit any web pages" by specifiying web pages eg: Home page, about page, contact page etc..


Step 7
Select Audience -> Actions -> View Pixels


Step 8
Copy the pixel code and include within project index(index.html, index.php) page. This code will setup rules to track specific actions, what exactly people take across your website.

Step 9
Now go to your website and check view page source




Step 10
Base on this you can run a campaign select audience -> Create Ad

Step 11
Final step choose the type of campaign.